Approach

Timeshift box was constructed as a simple metal pole, so it was necessary to make it more attractive, clearly visible and approachable, without being gaudy. We chose a color combination that makes it look like a piece of sunset growing from the ground. Waves of colors overlapping – like layers of time that user is taken through – look engaging and lively. Whole visual identity was created to look constantly in motion.

Logotype also carries the idea of the splitting timelines.

User Interface

Timeshift has a simple dumb-proof user interface. It is simple to choose your language, time period, take a picture and choose payment and delivery of the photo. User interface follows the exterior of the Timeshift box itself, keeping the same theme of shifting layers of color.

Outcome

The team created a working prototype ready for deployment on the first location. Success of the project is yet to be determined. It has to go through a whole year of living and working on location, faced with weather elements, and random passersby willing to test its durability.

What I Learned

It was a pleasure to work on a longer timeline project with a team, developing it from a simple wrap-around background for the physical prototype, all the way to the user interface and the website. Visual elements developed organically one out of another.

This was my first time creating a website that uses a scrollable transparent video, which is something rarely seen. Transparency on the video allowed me to subtly change the background color while scrolling through the video content.